MercoSuper 2019

We proudly participated in MercoSuper, reaffirming our commitment to quality and innovation. It was an incredible experience to share with visitors the impact of our production of 16 million loaves of bread per day on the food industry. Our presence at the event allowed us to demonstrate, in practice, how our products and solutions transform our customers’ daily lives.

We had the opportunity to showcase our frozen French bread, our flagship product, which delights consumers by being baked on the spot, always fresh and delicious. Interacting with supermarket and minimarket entrepreneurs was enriching. Many were surprised to learn that we provide equipment on a loan basis and offer specialized training and consulting at no additional cost.

One of the most exciting moments for us was demonstrating the operation of our automated machinery, developed in Europe. It was gratifying to see the participants’ attention and enthusiasm as they learned about each step of the process, from the storage and mixing of ingredients to the freezing and packaging of the bread.

We strengthened partnerships and expanded our client network during the event, showing everyone that fresh, delicious bread, available all day, is a powerful differentiator. Participating in MercoSuper confirmed that we are on the right path, delivering tradition, innovation, and the flavor that is part of the lives of thousands of Brazilian families.